

Sense of Place, Reconsidered
What makes a place unforgettable? Perhaps not what we add to it, but what we have the wisdom to leave untouched. A different perspective on Sense of Place and the future of destination marketing.

Burcu
Aug 243 min read


The Luxury Reset
A redefinition of luxury through meaning, connection and sense of place.

Burcu
Aug 71 min read


Marketing Myopia
More than six decades after Theodore Levitt introduced the concept, Marketing Myopia remains highly relevant. Businesses that fail to understand changing customer needs, embrace innovation, and create meaningful value still risk falling into the same trap.

Burcu
May 75 min read


Causal Analysis in Practice: A Marketing Case Study
Let's look at the causal analysis marketing case study below

Burcu
Feb 122 min read


Ethical Marketing in Practice Marketing Case Study
Marketing has a unique power to dominate our decisions and what is the role of ethics in application of marketing practices...

Burcu
Jan 9, 20252 min read


Shining Star of Niche Tourism: Agritourism
Have you ever experienced the comfort of drinking wine directly from a barrel, picking lemon on the tree, walk along wild mushroom paths

Burcu
Jul 23, 20234 min read


2023 Instagram and Youtube Forecasts
Instagram and Youtube are on our radar today and we are going to look at 2023 Instagram and Youtube Forecasts.

Burcu
Dec 8, 20223 min read


To My Dearest Istanbul...
Today you honor and preserve the legacy of your past while looking forward to a modern future.

Burcu
Nov 24, 20220 min read






















